AI Insights · Timothy · January 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in Mexico Q4 2022
An overview of the performance of the top 5 delivered meal kits and specialty foods apps in Mexico during Q4 2022, based on weekly downloads, revenue, and active users.
In Q4 2022, the top 5 delivered meal kits and specialty foods apps in Mexico showed varied performance metrics, including weekly downloads, revenue, and active users. Here is a detailed breakdown of how each app performed during this period.
Vivino: Buy the Right Wine experienced a steady weekly revenue throughout the quarter, ranging between $3 to $10, peaking at $10 in the final week of December. Weekly downloads for the app showed a significant increase towards the end of the quarter, rising from 1.2K in late September to approximately 2.8K in the last week of December. Weekly active users also followed a positive trend, starting at 12.6K and reaching a peak of 16.4K in mid-December before slightly dropping to 15.8K by the end of the year.
HelloFresh: Meal Kit Delivery saw a mixed trend in its weekly downloads. The app started with around 1K downloads in late September, experienced a dip mid-quarter, and then recovered to 1.2K by the end of December. Weekly active users also showed a gradual increase, starting at 6.6K and peaking at 8.6K in the last week of December.
Green Chef: Healthy Recipes had relatively low weekly downloads throughout the quarter, with a notable increase to 49 in the final week of December. The app's weekly active users remained fairly stable, fluctuating slightly but ending the quarter with an increase from 42 to 110.
EveryPlate: Cooking Simplified showed minimal weekly downloads initially but experienced a significant spike to 59 in the last week of December. Weekly active users for the app were not reported until December, starting at 43 and increasing to 107 by the end of the month.
Factor_ Prepared Meal Delivery had low weekly downloads throughout the quarter, with a peak of 26 in early November. Weekly active users showed a steady trend, starting at 44 in early November and slightly decreasing to 39 by the end of December.
These insights are based on data from Sensor Tower, and more detailed analytics can be accessed through their platform.
